Art by Analise Black
It’s a spring break mini-episode! Jake Parker gives a simple but mighty framework for designing your business (and life) for maximum purpose and success.
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SHOW LINKS
Self-Publishing Pro
SVSLearn on YouTube
Jed Henry
KEY TAKEAWAYS
Success requires intentionality in all you do.
What’s driving your behavior? If you’re scrolling instead of creating, why? When you find the true motivations for your actions, you can address your needs effectively rather than engaging in procrastination.
When you define what success means to you, it’s easy to determine if your daily choices are in alignment with your values.
QUESTION
“What’s the key to surviving in business?”
The answer lies in clarity and intentionality. When you know who you serve and what you want, your next right step becomes obvious. The following simple framework can help you design a business (and life) guided by purpose and meaning. Run your daily decisions through these filters, in order, to determine if your actions are getting you closer to your desired lifestyle.
Mission: The highest level of thinking about what you want to accomplish with your business. Answers the questions, “Whom do you serve and how?” as specifically as possible.
Ex. “I make beautiful prints for the living rooms of millennials based on the popular culture of their youth.”Vision: The lifestyle you imagine for yourself. Example: “I make a comfortable living working 30 hours per week on my business. I get eight hours of sleep and take a few vacations per year.”
Goals: Specific deliverables that help accomplish your vision. Example: “I will create two new print designs every month, make fifty $100 sales per month, and grow my email list to two thousand subscribers.”
Strategy: How you will achieve your goals. Example: “I will post polls on Instagram to determine which of my designs are most popular. I will show behind-the-scenes footage of my work to get followers excited to buy. I will create and advertise incentives to join my email list.”
Schedule: How and when you’ll implement the strategy. Example: “From 2:30-5:30 pm every day I will focus on marketing and social media. Every Thursday I will spend the full day creating new work.”
Habits: Nail down the specific behaviors that support your schedule. Example: “On Thursdays from 11:00 am to 5:00 pm my phone is on airplane mode so I can focus on creating. I go to bed at 10:00 pm every night so I can wake up early and start working the next day.”
Frequently stop to evaluate if your current action- whether scrolling TikTok or illustrating your comic- is in alignment with the life you’ve outlined in this framework. It takes discipline to follow, but living in alignment with the values you choose for yourself is the way to success and peace of mind in business and life.
LINKS
Jake Parker: mrjakeparker.com. Instagram: @jakeparker, Youtube: JakeParker44
Will Terry: willterry.com. Instagram: @willterryart, Youtube: WillTerryArt
Lee White: leewhiteillustration.com. Instagram: @leewhiteillo
Daniel Tu: danieltu.co.
Lily Camille Howell: lilycamille.com
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