Is My Work Ready for Market?

Jun 25, 2024
When should I start selling my work? Lee White, Jake Parker, and Will Terry share insights on starting your career, enjoying the student phase, changing illustration markets, and more.Who’s the market you’re creating for and what makes your product unique? Answering this question elevates your work faster than anything else. Think in projects, not in images. Don’t rush the student phase. Enjoy exploring new media, subjects, and styles. There will be plenty of time for marketing and selling later, so take time to first discover what lights you up.
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QUESTIONS

Tania asks, “I’m an illustrator trying to transition from editorial and advertising to children’s books. I’m making personal work for my portfolio to get the attention of literary agents. Do you think my graphic style suits children’s books?”

Absolutely! Tania has translated her editorial style into beautiful work for children. Her soft shapes and color palettes are perfectly suited to book illustration. All she needs to do is create images aimed at the children’s book market and she’ll land work.

Franziska asks, “I’m a third-year illustration student and I’ve finished several big projects. I’m quite proud of some of them but I don’t know if I should market them since I’m still a beginner. According to your advice, a project isn't finished if it isn't put out there so what options are there for early projects like these?”

We love that you’re thinking in terms of projects instead of isolated illustrations; this will benefit your entire career. However, don’t rush into marketing your work until you’ve reached a professional level. If you want to share images on social media or your website, that’s great, but we wouldn’t recommend any serious outreach (such as contacting agents or trying to sell your work) just yet.

This is a beautiful phase of your journey; as a student, you can experiment with different styles and media and determine what you like. Rushing into your career era will cut short this vital season of exploration. Instead, enjoy this stage and use your final year of school to set up your career. Turn class assignments into potential portfolio pieces, and keep making projects!

Anonymous asks, “I’ve illustrated three books and have illustrations from two of them in my portfolio. The third book contains some of my best work but hasn’t been published yet. I want to include those images in my portfolio, but I don’t know if I should before publication (although my contract doesn’t forbid this). Should I include the images or create personal work to fill the gaps in my portfolio?”

You can always ask your publisher if you can share parts of the unpublished book (including close-ups and sketches). Another great option is to create a password-protected page on your website with the images you wish to share. While you might not include those images in your public portfolio, it’s perfectly acceptable to send agents your link and password, explaining that the book is unpublished but you’d like to share some of the work with them. Agents understand the publishing world and will not have any problems with this.

KEY TAKEAWAYS
  • Who’s the market you’re creating for and what makes your product unique? Answering this question elevates your work faster than anything else.
  • Think in projects, not in images.
  • Don’t rush the student phase. Enjoy exploring new media, subjects, and styles. There will be plenty of time for marketing and selling later, so take time to first discover what lights you up.
RESOURCES
Jake Parker: mrjakeparker.com. Instagram: @jakeparker, Youtube: JakeParker44
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