Whether it succeeds or fails, each project you launch is a stepping stone towards your next idea. Don’t bank so much on the success of one project that you don’t move on to the next one.
Do common things uncommonly well to set yourself apart.
Don’t force every idea to become a cash cow; leave some art just for yourself. You might still make money off of it, but don’t create it for that cause. Focus on the purity of the craft and let other endeavors (artistic or not) pay the bills.
Time spent perfecting your craft is not time wasted, and neither is time spent earning a living. Find the balance and appreciate both pursuits.
Eric Castleman is a writer, illustrator, and SVSLearn alum. Although his interest in art started young, he felt the need to be practical and began his career as a welder. His wife, a painter, encouraged his interest in illustrating children’s books, but it wasn’t until his thirties when his child’s special needs demanded he take time off work that he pursued illustration. Through classes on SVSLearn, a critique group, and consistent effort, Eric’s career developed and he quickly landed an agent.
Today, Eric has illustrated multiple children’s books and taught an online course. He lives and works in Helena, Montana.
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